IntelliDent PDR
1.
Our Mission
Rebuild the IntelliDent website to drive organic leads and automate their processes.
By 2019, IntelliDent had tried numerous digital marketing and web design companies to help them grow their business. Unfortunately, they were not seeing the results they were looking for. The original Wordpress site was bogged down by hundreds of plugins, and was in a state that was difficult to manage after all the various changes by different companies. At Inrvate we approached this problem with a multiple phased approach.
The first step was to abandon the Wordpress site and start building a new custom site using Angular. The most important part of this was to maintain the current SEO of the existing site, and ensure that the new site would rank well across all search engines. We also wanted to make sure that the new site would be easy to manage, secure, and extremely fast.
The second step was to perform a design audit and rewrite the Angular site to be even more user friendly, with a high conversion rate on the call-to-actions across the site. Now the IntelliDent site draws in thousands of users a month and IntelliDent has become the highest rated and one of the most popular PDR businesses in Texas.
2.
How it Works
Lead driven front-end that communicates directly to IntelliDent's employees
IntelliDent is known for their 5 star customer service and high quality work. We wanted to expand on those values by making it easy for employees to get notified when a new lead comes in. With the website having a very strong local SEO presence we wanted to make sure that the leads were being handled in a timely manner. We accomplished this by building communication streams across several mediums like text messaging, email, and directly into their shop's systems.
3.
The Design
Call to Action and Lead Generation
The new design uses the brand and color scheme of IntelliDent to help customers easily identify the top rated dent repair company. The site uses several call to action elements across every landing page. It was important that IntelliDent received all the information needed when customers request an inspection.
In addition to the design, we structured the layout of the site to be extrememly simple and fast. Users can get to any webpage on the site in under three clicks from the homepage.
4.
The Results
Organic Success!
As of 2023 IntelliDent PDR now ranks on the front page for all major Dallas suburb locations. This has allowed IntelliDent to save on their marketing budget and focus on other areas of their business. They have quickly surpassed 500 Google reviews and each year they are seeing an increase in customers. This can be attributed to the new website and the SEO strategy that we implemented.
Still not convinced? Check it out for yourself by visiting their website https://intellidentpdr.com
5.
The Tech Stack
